Friday, June 13, 2008

Punjab never presented itself as a tourist destination

The Punjab government has joined hands with United Nations World Tourism Organisation (UNWTO) to promote tourism in the state. The 10 member team, having know-how in human resources, environment, marketing, infrastructure planning, business consultant is being led by UNWTO leader, Richard Batchelor. Batchelor is busy preparing a master plan to build the brand image of Punjab as tourist destination since last February. He has worked in West Bengal and Orissa to tourism the states’ tourism. Batchelor, who has 27 years of experience in the tourism sector, told how Punjab could become an attraction for the international tourists .

“The tourism ministry has never presented Punjab as a tourist destination. No wonder, there are hardly tourist information centres. Moreover, there is a dire need of having tour guides. Public-private partnership (PPP) can play a big role in improving the infrastructure. Besides pumping in the money, there is need for proper marketing the state”, he added.

Richard said Punjab should be presented as a religio-heritage and farm tourism destination. According to him, heritage towns like Patiala, Kapurthala, Bathinda, Sultanpur Lodhi, Anandpur Sahib, Fatehgarh Sahib, Kiratpur Sahib with magnificent architectural value, rich heritage and fascinating history had ‘amazing’ but unexploited tourism potential.

Even though officially there is a Tourism department under Punjab Government but there is nobody to answer your enquiry about any place, gurudwara or tour. In this regard, there is a private travel website launched by one web professional Parvinder Singh. Sikhtourism website offers all the tours on Sikh Pilgrimage, Gurudwara Yatra and Punjab Tours. Even though, Parvinder Singh is also wokring for money, still he offers all the information, tour details, train & flight timings and other required details without expecting the business.
For more information on this website, see at