Punjabi Jutti was known for its immaculate embroidery and varied hues which made it a popular wear for the people of the region for all types of occasions.But today it appears to be on its way out in absence of any government support and in face of fashion trends which are too fast-paced for the practitioners of this trade to keep abreast of, almost bringing down curtain on this century-old tradition.
A survey revealed that this handicraft business are fast shrinking. The Punjabi Jutti market near the Quila Mubarak in Patiala, which once enjoyed an enviable reputation for this trade, is finding the old hands there no more keen on this craft. Thousands of families involved in making these Jutti since 19th century are unable to earn enough to keep their body and soul together and are feeling compelled to bid adieu to their trade.
“The Jutti was in a great demand in early 60s and 70s, but 90 onwards, there was a decline in its popularity. Due to new trends in fashion, it was no more a daily wear. Although we tried our level best to keep pace with these trends, but due to lack of enough funds at our disposal and frequent changes in fashion, we failed to cater to the need,” revealed some of the families involved in the trade said.
Apart from this, the new taxes on the raw material like leather has further tightened the noose around this business. Earlier, there was no tax on leather, but now it has been brought under the ambit of Vat, thus leaving the makers of these Jutti with no option but to bow out. Earlier, this business was allowed some subsidies too. But now with subsidy gone and on the top of it extra levies slapped, the margins have come down drastically.Revealed the owner of Punjabi Jutti House, Jagdish Kumar, “Earlier, one shopkeeper used to have a nearly Rs 3-5 lakh turnover every year, but now it has come down by 70 pc and our commerce with various distributors from Delhi, Gurgaon and Bombay has also declined.”
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